VOLKSWAGEN GOLF LAUNCH

With only five weeks from inception to completion, and working with clients in three diferent languages, this event was designed for Volkswagen Japan to inform the media as well as the entire Japanese sales force of the new set of marketing goals around the launch of the 1999 Golf. Extensive use of Pani projection and multi-media techniques combined into a powerful visual presentation. Two shows daily for five days, delivered the corporate message to an attendance of 700 media and 3500 dealers and sales representatives.