BCTEL 14¢ AFFINITY PROGRAM

When BC Tel rolled-out a flat rate fee program across British Columbia, a novel way of delivering the message was decided upon. "Spot the 14" was the concept, and it entailed a multi-week, cross province concept that included hundreds of banner-waving individuals on bridges, at intersections and atop buildings. Additionally, roving vehicles moved from location to location with a variety of projection devices (i.e.: lasers, pani projectors) creating immense visual "instant billboards" onto the sides of buildings. Several teams even used large helium filled balloons suspended over prominent landmarks. Production management included the kick-off media event at BC Tel headquarters where a team of mountain climbing experts rappelled down the side of the building unfurling 14-Cent banners during their descent.