FORD BLUE OVAL CLUB

When Ford of Canada gathered their dealers for 5 days of meetings in Toronto, Microforum hired Fireworks to concept, design and production manage the hospitality and entertainment components of the new Ford Blue Oval program. After all-day meetings, dealers congregated nightly at the Blue Oval Club, an exclusive, high-end, high tech nightclub. Great food and beverage, an Internet café that allowed guests to look up Ford-related Web sites, new cars including a new T-bird model that featured a laser display projected on it, and an electric car were showcased.